Solutions + Examples
Applications of our technology and how it has helped others
We can find the topics most relevant to your followers – breaking news, rising cultural phenomena, big events, disasters – and help you expand your community while cultivating engagement. It works for various facets of our clients' business:
Companies - Gain insights from social media posts, news articles, or any other unstructured text, which allows decision makers to improve their business intelligence. Understand how competitors are engaging with their audience.
Agencies - Find and understand target audiences in real time, listen to public opinion on brands and products from across the world, and keep track of what matters to clients.
Investor Relations - Know what people think about you and your clients, track market trends and fluctuations to stay on top of an impending or ongoing crisis, all thanks to our powerful algorithms. Identifying most influential users by geographical location and studying their network has never been easier.
Government - Built for data-intensive precision work to tackle some of society’s most complex issues. The ability to identify and filter for disinformation and propaganda on social media, a key concern for government. That’s where all of the system’s features come into play.
Emerging Issues - Marketing Campaign - 2010 Winter Olympics
Nexalogy helped Petro Canada fully understand the optics of their reputation on social media by producing reports on emerging issues as they arose and evolved. This enabled Petro Canada to successfully prepare marketing campaigns, review policies, and develop appropriate corporate responses to mitigate risk and crises leading up to and during the 2010 Winter Olympics in Vancouver.
Nexalogy - Key Insights - Hammond Reef Operation
When Osisko wanted to follow the discussion around their Hammond Reef mining operation, especially with regards to negative coverage and aboriginal issues, Nexalogy provided the key insights they were looking for. Discovery of the major stakeholders and resonance of different topics directed ongoing media and outreach activities, and flagged topics which warranted further attention and analysis.
Trident Juncture 2018
Narrative shaping and monitoring - Disinformation Detection - Canadian Election
Nexalogy participated extensively in Trident Juncture 2018 with NATO as an emergent technology in cyber social media security and artificial intelligence. In addition to international military exercises, Nexalogy has also shown the capacity of our tech to detect foreign interference in Canadian diplomatic and political discussions well ahead of news journalism. Nexalogy’s Director of Public Sector Services presented on AI in the case of Trident Juncture 2018 and the relationship between AI and Human Rights at the Concordia 4th Space as part of an event hosted by the Montreal Institute for Genocide Studies.
Canada Day 150
Crisis Management - VIP Protection, Better ad targeting & message crafting - BOLO
Working with federal law enforcement agencies as testing departments within the build in Canada innovation program, Nexalogy was responsible for helping LEAs monitor Twitter during the keystone celebration on Parliament hill for the 150th anniversary of Canada. Due to the Bibeau terror attack against parliament hill Nexalogy’s technology was used as a preventative detection and coordination technology for crowd protection and threat identification.
BOLO used Nexalogy to help raise awareness of accused criminals at large; the first arrest of a wanted individual was made in August 2019
Crisis Management - Russian Military Exercises
Nexalogy tech also collects and reports on Russian language discussions as part of NATO operations as was the case for the major Russian military exercise Zapad 2017 which included videos circulated online of explosive ordinance being fired almost directly on top of journalist observers. Nexalogy AI helps NATO to understand, build, engage, neutralise and distract (B.E.N.D) techniques of information warfare in languages other than english such as Russian, French and Korean.
Improved Situational Awareness
Contested Urban Environments
CUE18 video in French
Nexalogy was a participant in the CUE18 exercise in Montreal, Canada, where our technology was used to monitor reactions to war-games and to advance information environment assessment and sense-making in the event of urban warfare in a metropolitan centre. Nexalogy collaborated with Five Eyes partners to advance information warfare capabilities in urban environments for future conflict readiness.
Targeting Radicalization - Technology Against Terrorism
Nexalogy has been tracking jihadist discussions on Twitter for several years, concentrating on mentions of ‘al-kanadi’ and ‘al-britani’ this research leads directly to the identification of terrorism networks and is evident of the B.E.N.D. social media methodology in action. This type of data science is critical for current and future diplomats and law enforcement agents and that is why we have a comprehensive a d concise training program.
Link to presentation
Fake News - Scandal that reached Ottawa
As part of Algorithms for Democracy Nexalogy collected data on the scandal in an ongoing recording
Multiple suspicious accounts are present in the discussions taking place in March 2019, and they mainly aim to increase emotional reactions and volatility
The Energy East pipeline was a proposed oil pipeline in Canada. It would deliver diluted bitumen from Western Canada and North Western United States to Eastern Canada, from receipt points in Alberta, Saskatchewan and North Dakota to refineries and port terminals in New Brunswick and possibly Quebec. The CA$12 billion pipeline would be the longest in North America when complete.
TransCanada cancelled the project on October 5, 2017